The Duchess of Cambridge Kate Middleton went to an occasion hosted by Prince Karim Agha Khan at the Agha Khan Center in London on Tuesday, where she wore a dark green dress styled with matching clay drop studs by our own special Pakistani garments and accessory brand, Zeen.
The management of the brand Zeen explained , a brand began five years back and managed by Cambridge, that is how it occurred.
“We were honored and incredibly humbled to learn that the Duchess of Cambridge chose Zeen earrings to stylise her look at the event, in advance of her visit to Pakistan,” said Rabia, a spokesperson for Zeen.
“Our focus is on providing high quality products and true value to our customers and it is a joy to see this being appreciated by the Duchess’ choice of our accessories.”
This isn’t the first run through the Duchess has decided on an affordable international label (the Zeen studs cost just $8!); Middleton consistently shops on the high-street, which for the most part implies items sell out inside minutes. It’s been known as the Kate Effect — and the same happened for the Zeen studs. They’re no longer available on the site, however we’ve been told they’ll be restocked soon.
“[Kate] represents and always opts to wear affordable and stylish apparel or accessories that are within everyone’s reach, so we’re assuming our accessories suited her style, she liked our affordable price points and at the same time [it] represents something from Pakistan.”
Was the brand reached for a special order or collaboration? Rabia says no; the earrings were likely chosen by the Duchess’ stylist. “But it’s nice to know that our website is reaching an international audience.”
Zeen is run by directors Sadaf Saya and Aisha Naviwala (who are also sisters). “Being a brand run by women, it’s a good feeling to know we connect with resilient women around the world,” said Rabia.
“Zeen, as a brand, has always stood for women of substance.”
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It is a true honour for us that ZEEN was chosen by the honourable Duchess of Cambridge Kate Middleton to complement her look for an event with His Highness Prince Aga Khan. We cannot find the words to express our gratitude to have been a part of the prestigious occasion. At ZEEN, we practice the philosophy of creating designs that are relatable for women around the world. We are over the moon to have Her Royal Highness sport our ceramic drop earrings as she owns a unique sense of style shining through the accessories she opts for. Her support for high street brands reflects her humble personality. Our Dazzling Ceramic Drop Earrings which were part of our Eid 2019 Collection were sold out within a few minutes of the event. #zeenwoman #katemiddleton #gracedbytheroyals #instylemagazine #hapersbazaar #dawnimages